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A digital space where ideas, concepts and creativity cumulate.



Ideas that stick

Magnet is the powerhouse of Diana Thornley, offering clients a personal cost effective service. Over 20 years experience in lifestyle, travel & tourism, B2B, beauty, automotive and corporate industries gives us a clear insight into consumer trends enabling delivery of innovative marketing, advertising, digital and design solutions.


Creative that comes together


Hello, I'm Diana Thornley, an award winning freelance advertising and design professional and Creative Director of Magnet. With experience at many of Melbourne's top tier advertising agencies and boutique design studios, I have worked across most categories, from blue chip to government to SMEs. 

Professional, quick and extremely versatile, I have been featured in 'Desktop Magazine' and produced award-winning work for some of Australia's largest advertisers, across FMCG, travel & tourism, branding, retail, B2B, automotive, fashion, arts, DM, packaging, Reward and Recognition and the corporate sector.

Establishing Magnet in1996, I worked in publishing and multimedia (heading up the Coles Myer dot-com Interactive Design Department) to move back into print design and advertising once the boom was over. I then took a 4 year full time detour to become Senior Art director overseeing a mid size studio.

Specialties: Concepts, Creative Strategy, Advertising, Art Direction, Branding, Design and Pitches.


Specialising in pitch work a kernel of an idea becomes the base of a great campaign.

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Art direction

Championing a brand's identity to ensure a seamless rollout over multiple touchpoints



Identifying the right media channels from print to digital ensuring maximum impact for a  strong campaign



Whatever the medium the visual identity will be uniform across branding, collateral, packaging sales assist pieces and more.



If you've a brief that you would like whisked off your desk and returned as a neatly presented solution then drop me a line. And if you would like to know some more background and work history please check out my LinkedIn profile.

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