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A digital space where ideas, concepts and creativity cumulate.
projects.

Projects.

about.

Ideas that stick

Magnet is the powerhouse of Diana Thornley, offering clients a personal cost effective service. Over 20 years experience in lifestyle, travel & tourism, B2B, beauty, automotive and corporate industries gives us a clear insight into consumer trends enabling delivery of innovative marketing, advertising, digital and design solutions.

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Creative that comes together

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Hello, I'm Diana Thornley, an award winning freelance advertising and design professional and Creative Director of Magnet. With experience at many of Melbourne's top tier advertising agencies and boutique design studios, I have worked across most categories, from blue chip to government to SMEs. 

Professional, quick and extremely versatile, I have been featured in 'Desktop Magazine' and produced award-winning work for some of Australia's largest advertisers, across FMCG, travel & tourism, branding, retail, B2B, automotive, fashion, arts, DM, packaging, Reward and Recognition and the corporate sector.

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Establishing Magnet in1996, I worked in publishing and multimedia (heading up the Coles Myer dot-com Interactive Design Department) to move back into print design and advertising once the boom was over. I then took a 4 year full time detour to become Senior Art director overseeing a mid size studio.

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Specialties: Concepts, Creative Strategy, Advertising, Art Direction, Branding, Design and Pitches.

Concept

Specialising in pitch work a kernel of an idea becomes the base of a great campaign.

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Art direction

Championing a brand's identity to ensure a seamless rollout over multiple touchpoints

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Advertising

Identifying the right media channels from print to digital ensuring maximum impact for a  strong campaign

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Design

Whatever the medium the visual identity will be uniform across branding, collateral, packaging sales assist pieces and more.

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contact.

Contact.

If you've a brief that you would like whisked off your desk and returned as a neatly presented solution then drop me a line. And if you would like to know some more background and work history please check out my LinkedIn profile.

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